Integral Treasury needed to expand their sales funnel without overburdening their lean team. We developed an end-to-end automation system that delivered a professional newsletter with minimal human intervention, reducing production time to under 15 minutes weekly while growing their audience to 2,500 subscribers and increasing sales calls by 15%.
The Challenge
Integral Treasury faced a classic growth dilemma: how to expand their sales funnel without overburdening their small, efficiency-driven team. Their challenges included:
• Top-of-Funnel Bottleneck: Increasing sales required more leads, but their existing strategies weren't scaling fast enough.
• Newsletter Potential: A newsletter could engage prospects with industry insights, but creating one manually demanded time and resources they didn't have.
• Resource Constraints: With a team already stretched thin and a commitment to cost optimization, dedicating staff to content curation and newsletter production was impractical.
Integral needed a low-effort, high-impact solution to generate a steady stream of leads while staying true to their lean operational ethos.
Our Solution
We designed an end-to-end automation system to deliver a professional newsletter with minimal human intervention:
• Content Curation: Using Zapier, we aggregated RSS feeds from major crypto industry publications and applied an LLM-based AI filter to select only the most relevant articles for Integral's audience. These were then posted to a dedicated Slack channel.
• Theme Extraction: A second automation analyzed the filtered articles weekly, extracting key themes to guide newsletter content.
• Automated Generation: With a Python notebook and a series of tailored prompts, we generated a fully formatted newsletter draft based on the curated content and themes.
• HubSpot Integration: We built a sleek newsletter template in HubSpot for consistent branding and easy distribution.
• Subscription Growth: A call-to-action on Integral's landing page invited visitors to subscribe, seamlessly growing their audience.
The result was a hands-off system: Integral's team spent less than 15 minutes per week editing and publishing a high-quality newsletter, turning a resource drain into a strategic asset.
Less Than 15 Minutes Weekly: Reduced newsletter production time to under a quarter-hour per week, preserving Integral's lean team focus.
2,500 Subscribers: Grew their newsletter audience to 2,500 engaged readers, expanding their reach.
15% Increase in Calls: Boosted top-of-funnel sales calls by 15%, driving more opportunities downstream.
By partnering with us, Integral Treasury unlocked a powerful growth channel without sacrificing efficiency, solidifying their position as an agile leader in the crypto space.
